When we write for others (as opposed to personal journaling) we write to convey valuable information​. What types of information? What’s valuable to the reader? Determine what you want to share helps you figure out who you want to share it with. Your writing purpose determines the tone, format, structure, and presentation you employ to execute that purpose. Only…

It’s not us. Corporations with irregulated incentives succeeded in one of history’s most pervasive propaganda schemes. School taught us that protecting Earth is our individual responsibility. Every time you toss a single-use water bottle, you harm the sea turtles. …

Have you ever had a conversation with a friend that went around in circles…just to realize that you agreed on everything? This happens when we’re arguing about a “ghost.” It’s difficult to grasp because we didn’t define it, or it floated away during the conversation. Spelling out exactly what you…

I’ve read 40+. Many are vapid: 300 pages, one idea, which is normally wrong. It’s Your Fault You’re Not Better Self-help books start with an unjust premise. If you follow their instructions, you’ll make more money, foster greater relationships, and get in shape. You simply have not adopted the right reading habits. No one taught you…

I find that my motivation to do things comes from a clear understanding of why it’s important to something I care about. We don’t write simply because it “makes us smarter” any more than we exercise because it “makes us healthier.” When we make the reasoning more specific, however, and…